The Honey Baked Ham store in the Philadelphia suburb of Broomall, located in a strip mall next to a Wawa, a dry cleaner, and a nail salon, isn’t much to look at.
Nevertheless, the humble store figures big in Honey Baked’s new holiday campaign for one reason. It’s the store where Kylie Kelce (then Kylie McDevitt) came as a girl to buy the family’s holiday hams with her grandmother Mimi.
Including both the store and the story in Honey Baked’s new holiday campaign, which debuts today (Oct. 19), was Kelce’s idea. Chief commercial officer Maegan Markee was happy to go along with it.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
