Pizza Hut's New Drive-Thru 'Hut Lane' Takes a Digital-First Approach to Contactless Pickup

The brand wants to make ordering safer and easier with its own spin on the model

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The past year has led nationwide chain Pizza Hut to innovate across the board to keep consumers engaged while ensuring their safety. Between the release of a contactless order pickup system, fun brand partnerships and efforts to improve social and environmental impacts, Pizza Hut’s customer engagement efforts look completely different now than they did a year ago.

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