Calm, Purple and… Pizza Hut? Why a Weighted Pizza Blanket Is Gravity’s Next Move

A partnership with Pizza Hut delivers a new audience

Only 528 Original Pan Blankets will be available for purchase. Pizza Hut

Have you ever wished you could snuggle up with pizza? Now, thanks to a partnership between Pizza Hut and premium sleep brand Gravity Products, you can.

The Business of Marketing

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@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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