Pepsi’s Retro Super Bowl Gamble: Revisiting Cindy Crawford, Britney Spears and Other Icons

In-house creative is behind the 30-second spot

The brand showcases decades of Pepsi ads in its new Super Bowl spot. Pepsi

Cindy Crawford isn’t the only famous face returning to Pepsi for the Super Bowl. Pepsi is using its 30-second Super Bowl spot to travel back in time and highlight different pop culture moments that Pepsi was a part of, which means Michael Jackson, Britney Spears, Jeff Gordon and even the Back to the Future DeLorean all pop up.

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@KristinaMonllos Kristina Monllos is a senior editor for Adweek.