Cindy Crawford will drink a Pepsi for the Super Bowl again. The supermodel has recreated her iconic 1992 Super Bowl ad with a new 30-second spot for the Big Game on Feb. 4 in Minneapolis. The new version, which will also star her son, Presley Gerber, kicks off yearlong a campaign about “Pepsi Generations” that will feature other icons from Pepsi’s past.
“Since our brand was founded more than a century ago, Pepsi has stood for a youthful spirit and the choice of a new generation,” said Chad Stubbs, vice president of marketing for Pepsi in North America, in a statement. “2018 will be a year to celebrate the past while embracing the future; always reminding consumers to do what they love and have a little fun in their lives.”
It is not clear which agency is behind the new ad or when it will run during the game. A brand representative declined to provide any further details.
“To this day, people come up to me to talk about how much they loved my original Pepsi spot from ’92,” Crawford said in a statement. “The commercial was a big moment for me and has spanned generations. I am proud to play a role in this iconic pop-culture phenom and excited for fans to see our new take on the Pepsi spot during Super Bowl.”
Crawford revealed that she would be recreating the ad and starring in it with her son in an interview with the AP. Crawford also noted the commercial “was one of those moments in my career that when I walked down the street, people were like, ‘Pepsi!’ Or I’d be at a bar and people would send me over a Pepsi. And it’s funny because during Halloween, a lot of women will dress up as me in that commercial. It’s like an easy Halloween costume.”
Crawford and James Corden hilariously recreated the ad on the Late Late Show’s post-Super Bowl show in 2016.
As part of the “Pepsi Generations” campaign, the brand will have pop-ups at big events like the Super Bowl, where it will be this year. Pepsi will also unveil limited retro packaging as well as a loyalty program called Pepsi Stuff.
• For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl LII Ad Tracker. And join us on the evening of Feb. 4 for the best in-game coverage of the Super Bowl commercials anywhere.
