PepsiCo Wants to Calm a Stressed Nation With Driftwell

The first major marketing push for the new product debuts today

Driftwell is PepsiCo's first drink designed to help people relax before bedtime.
Driftwell is PepsiCo's first drink designed to help people relax before bedtime. PepsiCo

Last fall, PepsiCo, the maker of beverages ranging from Tropicana orange juice to Mountain Dew soft drinks, announced the addition of a new product: Driftwell, a drink designed to help people relax and fall asleep.

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@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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