No Super Bowl Advertiser Did It Like Mountain Dew

The beverage brand took a gamble with its Big Game sweepstakes. Here's why it paid off

No in-game Super Bowl advertiser generated more conversation on Twitter than Mountain Dew. Mountain Dew

Two hundred and forty-three—that’s the number of soda bottles that appeared in Mountain Dew’s Super Bowl commercial this year. More than 500 people guessed the correct amount on Twitter, but because Ryan D. from Rochester, N.Y., guessed it first, he won the grand prize of $1 million, the beverage brand announced on Feb. 17.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.