No Super Bowl Advertiser Did It Like Mountain Dew
The beverage brand took a gamble with its Big Game sweepstakes. Here's why it paid off


Two hundred and forty-three—that’s the number of soda bottles that appeared in Mountain Dew’s Super Bowl commercial this year. More than 500 people guessed the correct amount on Twitter, but because Ryan D. from Rochester, N.Y., guessed it first, he won the grand prize of $1 million, the beverage brand announced on Feb. 17.

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.