The Big Game

Mountain Dew Just Debuted What's Likely to Become Super Bowl 2021's Most-Watched Ad

One eagle-eyed viewer will win $1 million

WWE superstar John Cena takes a gulp of the soda brand's new watermelon flavor.Mountain Dew
By Paul Hiebert

February 7, 2021

Many Super Bowl ads will get watched over and over again on social media after they initially air during the Big Game, but none are likely to garner as many views as Mountain Dew’s ad.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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