Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.
Many Super Bowl ads will get watched over and over again on social media after they initially air during the Big Game, but none are likely to garner as many views as Mountain Dew’s ad.
In the 30-second spot, created by TBWA\Chiat\Day New York, wrestling superstar John Cena drives through a surreal watermelon-themed amusement park. There’s not a whole lot of talking or plot, but here’s the catch: The first person who tweets out the correct number of Mountain Dew Major Melon bottles that appear in the commercial—in whatever form—will win $1 million.