The Paris 2024 Olympics Logo Is Here, and Designers Aren't Thrilled With It

A nod to a female French hero falls flat for many

Creating a brand identity for the Olympic Games is, at the same time, an exciting and treacherous brief. On the one hand, designers have a chance to create something truly unique that is a significant part of history. On the other hand, there is a great deal of pressure and, usually, the results are met with skepticism or flat-out scorn.