London 2012 Olympic Logo: Was It Really So Bad After All?

Wolff Olins execs look back at the criticisms

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With the London Olympics now in its final days, Fast Company's Co.Design blog has an interesting interview with two executives from Wolff Olins, the design firm behind the much-maligned (though, by some, avidly defended) Olympic logo. Brian Boylan, the firm's chairman, and Ije Nwokorie, its managing director in London, explain some of the reasoning behind the branding, and look back at some of the critcisms, too. A few highlights:
     Boylan: "The mark itself came from an energy grid we drew of lines that moved around, contained within a rectangle, which we stopped at one particular moment.



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