Seeing Success With Coffee Subscriptions, Panera Wants to Be More Like Netflix
Recurring memberships are now seen as a key part of its business
Panera got more than 800,000 people to sign up for its unlimited coffee offering.
Panera Bread
Key insights:
- Panera may soon offer a subscription service tied to lunchtime for working parents and their children.
- The chain has streamlined its menu, while adding new offerings.
A month ago, Panera Bread began offering a free MyPanera+Coffee subscription through Labor Day for anyone who signed up for the service on the fast casual chain’s app.
