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The wholeheartedly dedicated barista at an unnamed coffee chain in Panera‘s latest ad campaign takes himself way too seriously, whipping up acorn-spiced lattes, outrageous foam art and charcoal-infused brews.
And that’s even before he gets to offering a range of dairy add-ins, which, ridiculously, include unicorn milk. The patiently waiting customer, who just wants a coffee, eventually gives up and goes to Panera Bread.
The hipster coffee artisan is a well-worn cliché (and could be considered low-hanging fruit), but Panera
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