Panera Spoofs Over-the-Top Barista Culture in Ad for Coffee Subscription Service

Would you like unicorn milk with that?

Panera takes aim at flashy coffee chains in spot to promote its subscription service. Panera Bread / Conscious Minds Studios

The wholeheartedly dedicated barista at an unnamed coffee chain in Panera‘s latest ad campaign takes himself way too seriously, whipping up acorn-spiced lattes, outrageous foam art and charcoal-infused brews.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.