McDonald's U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity

McCafe once again hits competitors right in the beans

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When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe something in the Nespresso vein of incredibly attractive people sipping while staring philosophically into the distance.

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