McDonald's U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity

McCafe once again hits competitors right in the beans

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When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe something in the Nespresso vein of incredibly attractive people sipping while staring philosophically into the distance.

McDonald’s, of course, isn’t going to go in either of those directions. Or, more accurately, it’s going to all those places and more in the brand’s new McCafe spot from Leo Burnett London.

Continuing the vibe of the agency’s 2017 “Madness” spot–which we named one

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