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Lifestyle apparel retailer PacSun teamed up with Snap Inc. on an augmented reality lens that features its new back-to-school denim collection set in a desert landscape.
360i, PacSun’s media agency, said the AR world design was inspired by Morocco, the location of the retailer’s latest marketing campaign.
Opening the Snapchat application in selfie mode gives users two options: world view brings up a desert featuring three of PacSun’s back-to-school looks in an AR setting, and the app’s shoppable
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