PacSun Goes Back to School With Snapchat AR Lens

Users can view three looks in the desert and buy items from the retailer’s site

PacSun's Soho location PacSun

Lifestyle apparel retailer PacSun teamed up with Snap Inc. on an augmented reality lens that features its new back-to-school denim collection set in a desert landscape.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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