Champs Sports Adds Snapchat AR Try-On Lens to Refresh Your Game Campaign

The retailer is promoting the availability of the Nike Air Vapormax 2020 Flyknit, Nike Air Max 95

Chanps Sports' lens is part of its Refresh Your Gama campaign Champs Sports

Champs Sports became the first athletic lifestyle retailer to take advantage of Snap Inc.’s SnapML technology to allow potential customers to “try on” shoes via an augmented reality lens. David Cohen is editor of Adweek's Social Pro Daily.