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Champs Sports became the first athletic lifestyle retailer to take advantage of Snap Inc.’s SnapML technology to allow potential customers to “try on” shoes via an augmented reality lens.
The lens is part of the retailer’s Refresh Your Gama campaign, aimed at promoting the availability this month of the Nike Air Vapormax 2020 Flyknit and Nike Air Max 95.
It is available to select Snapchatters in the U.S. via Lens Carousel and to all users via Snapcode.
Snap said that so far, the lens is seeing an average share rate of more than 8%, five times its retail lens benchmark.
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