Platforms

Champs Sports Adds Snapchat AR Try-On Lens to Refresh Your Game Campaign

The retailer is promoting the availability of the Nike Air Vapormax 2020 Flyknit, Nike Air Max 95

Chanps Sports' lens is part of its Refresh Your Gama campaign Champs Sports

By David Cohen

September 18, 2020

Champs Sports became the first athletic lifestyle retailer to take advantage of Snap Inc.’s SnapML technology to allow potential customers to “try on” shoes via an augmented reality lens.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Recommended articles
You Might Like

Not Even a Pandemic Can Curb the Creative Innovation to Be Showcased at SXSW

By Debbie Adler, Head of Creative Industries NA, U.K.’s Department for International Trade

How Instagram Brought Black Creatives and Small Businesses Together to Collaborate on Visual Storytelling

By Guia Golden

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

“Don’t I Know You?” Is Not a Solution to the Industry’s Identity Challenges

By Mike Petrella, VP Global Partnerships, Verizon Media

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}