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Tony the Tiger, the Pilsbury Doughboy and Mr. Clean all have something in common: they’re all men.
A recent study, the first of its kind, delved into gender and race representation in U.S. brand mascots, finding that for every two male mascots, there’s only one female mascot. Additionally, while people of color make up 38 percent of the U.S. population, only 15.2 percent of mascots show any hint of diversity. In a move to balance out those numbers, the Geena