Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Don’t ask Geena Davis about role models. At least, don’t ask her about female role models on screen. The Oscar-winning actress turned gender-equality activist wants more women in movies and on television playing scientists, engineers, lawyers, CEOs—all of the jobs that women have in real life—but please, if you do anything, make those characters interesting.
In Davis’ view, treating female characters solely as role models means they can end up wooden and humorless—which inevitably leads to fewer of them.