Geena Davis Has Led the Charge for Women in Hollywood. Now She’s Doing the Same for Advertising

Working with brands, agencies and data to analyze female roles in ads

Don’t ask Geena Davis about role models. At least, don’t ask her about female role models on screen. The Oscar-winning actress turned gender-equality activist wants more women in movies and on television playing scientists, engineers, lawyers, CEOs—all of the jobs that women have in real life—but please, if you do anything, make those characters interesting.

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This story first appeared in the June 5, 2017, issue of Adweek magazine. Click here to subscribe.