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When Gwyneth Paltrow announced that her lifestyle brand, Goop, was throwing a “wellness” conference aboard a celebrity cruise ship later this year, she joined a cadre of content doyennes.
Within the last several years, the cruise ship industry has partnered with the likes of Oprah Winfrey and Martha Stewart to create branded content for each mogul’s community. Even though themed cruises are nothing new—see the Nascar Cruise or the Kiss Kruise—Winfrey’s and Stewart’s cruise partnerships run deeper, with customized programming and excursions, ranging from tailored menus to appearances and swag in the gift shop, each with Winfrey’s and Stewart’s own touch.
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