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Remember that cruise you took a long time ago, probably with the grandparents, where the highlight was the endless (bottomless) buffet?
No wonder you haven’t done that again.
Carnival Cruise Lines knows the industry has some baggage, so to speak, and aims to wipe away those musty old images with its new “Choose Fun” campaign, its first with agency Anomaly.
Told from a vacationer’s point of view, the new ads aim “to inspire people who’ve never considered a cruise, or those who don’t think it’s for them,” said Christine Duffy, Carnival’s president.
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