On the Adweek Podcast: They Believed That They Could Win

The U.S. women's World Cup victory is just the beginning of a bigger fight

An image of Alex Morgan crouching against a wall
Photo by Mary Beth Koeth for Adweek. Styling by Mila Gonzalez Kastari. Hair and makeup by Christina Cherbonner and Karla Serrano.

The foundation for the U.S. women’s national team’s fight for equal pay was laid years ago by earlier incarnations of the team. But now, following the team’s win last week in France, Alex Morgan says “the perfect storm” is brewing for change.

On the Adweek podcast this week, we talked about the fight, the win and the brand deals leading into and coming out of the championship match. Joining us: T.L. Stanley who wrote the Adweek cover story featuring Morgan, as well as agencies editor Doug Zanger, agencies reporter Minda Smiley and co-host Kimeko McCoy.

You can stream the new episode below, listen and subscribe on Apple Podcasts or other platforms or follow our podcast on Spotify.