Why US Women's Soccer Star Alex Morgan Won't Settle for Anything Less Than Equality

She spoke with Adweek before Team USA's World Cup win about knowing her worth

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Is there a point at which a preternaturally gifted, finely tuned sports star should step off the gas, like when her team is annihilating an opponent and charging toward a record-toppling win?

Alex Morgan, Olympic gold medalist and 2018’s U.S. Soccer Female Player of the Year, doesn’t think so.

“Every goal matters,” she told Fox moments after Team USA logged a historic 13-0 rout over Thailand in its first game of the FIFA Women’s World Cup 2019 in early June.



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This story first appeared in the July 8, 2019, issue of Adweek magazine. Click here to subscribe.