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Olay, the skincare brand owned by Procter & Gamble, will no longer retouch photos in its advertisements, it announced today at an event in New York City. The plan is to end all retouching in Olay’s advertising imagery—in print, digital, TV and out-of-home—by the end of 2020.
Coinciding with the announcement is a release of a new campaign, “My Olay,” created by Badger & Winters (the agency behind Olay’s space-themed Super Bowl spot and its “Face Anything” campaign) and starring Denise Bidot, Lilly Singh and Busy Philipps.
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