OK Boomer: Why E-Retailers Should Pay Attention to This Demographic Post Pandemic

How to reach retirees with cash through the Covid-19 crisis

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While millennials and Gen Zers have been capturing marketers’ attention for their spending power, it would be wise to take a beat and diversify attention to invest in making stronger online connections with baby boomers right now. This demographic is 75 million strong in the U.S., and it controls a whopping 70% of America’s disposable income. What’s more, 84% of them would rather shop in-store, and 67% say they forgo ecommerce in favor of going to a nearby shop even after they find a desired item online with a buy button next to it.