PepsiCo's Move Into DTC Is Both Sales Tactic and Consumer Research

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With more people shopping for groceries online—as well as seeking comfort in big-name brands they know and trust—the timing couldn’t be better for PepsiCo to make its move into DTC.

The sites and, which debuted Monday after progressing from concept to completion in under a month, are the company’s first major attempts at offering its many food and beverage products directly to consumers.

Adding another source of revenue is far from the only reason behind Pepsi’s two new platforms, however.



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