PepsiCo’s Move Into DTC Is Both Sales Tactic and Consumer Research
Those who own the data own the future
PantryShop.com and Snacks.com debuted on Monday.
PepsiCo
Key insights:
- Online lessons, such as messaging that does and doesn't work, can also be applied to the offline world.
- For large CPG companies, the reward of getting into DTC far outweighs the risk.
With more people shopping for groceries online—as well as seeking comfort in big-name brands they know and trust—the timing couldn’t be better for PepsiCo to make its move into DTC.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
