CPG & Grocery

PepsiCo's Move Into DTC Is Both Sales Tactic and Consumer Research

Those who own the data own the future

pepsico products
PantryShop.com and Snacks.com debuted on Monday.PepsiCo
By Paul Hiebert

May 12, 2020

With more people shopping for groceries online—as well as seeking comfort in big-name brands they know and trust—the timing couldn’t be better for PepsiCo to make its move into DTC.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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