PepsiCo’s Move Into DTC Is Both Sales Tactic and Consumer Research

Those who own the data own the future

pepsico products and debuted on Monday. PepsiCo

Key insights:

With more people shopping for groceries online—as well as seeking comfort in big-name brands they know and trust—the timing couldn’t be better for PepsiCo to make its move into DTC.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.