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In a time when businesses across industries are facing unprecedented challenges, 27 direct-to-consumer brands have come together to do some good.
Spearheaded by Rhone, a men’s lifestyle and fitness brand, the companies have launched a coalition called Brands x Better dedicated to raising money for issues and organizations related to the ongoing coronavirus pandemic. The 27 brands taking part include bedding company Boll & Branch, handbag maker Dagne Dover, natural beauty purveyor Kopari, Tim Armstrong’s The DTX Company and children’s clothing brand Rockets of Awesome.