New podcast Oatly Lake has all the hallmarks of the true crime and investigative journalism genres. Jingly-jangly intro music. An engaging podcast host. And a mystery rooted in small-town America.
The twist? The solitary episode of the first season, titled “Deep Waters,” is actually an 18-minute ad for Swedish alternative milk brand Oatly.
The advertiser is known for its bold and playful creative work and Oatly Lake is no exception.
The podcast was covertly released last week on Spotify, Apple and other podcast networks without any fanfare.
Echoing
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