Nude Shoed Jackman; 2020’s Top Halloween Costumes: Friday’s First Things First

Plus, Facebook says blood can’t be red.

As a global ambassador for R.M. Williams boots, Jackman takes his exclusivity deal seriously. Maximum Effort

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.
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