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With a celebrated food culture, Italy is known for protecting its culinary traditions even as many of its recipes have transcended borders.
So some food lovers may be surprised that pasta brand Barilla is shaking up one of Italy’s best-known dishes: carbonara.
Coinciding with National Carbonara Day April 6, Barilla has launched an initiative called Open Carbonara, which offers up a cross-cultural rendition of the Italian classic. Created by Publicis Italy, the campaign promotes food inclusivity, as the brand’s research reveals that 58% of people say they face some form of limitation when it comes to eating.
Traditional carbonara is a dish of Roman origin, prepared with spaghetti, guanciale (cured meat made from pork cheek), pecorino Romano, eggs and pepper.
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