Barilla Names Publicis Italy as Lead Global Creative Agency and Shares First Work

Their first worldwide campaign together focuses on pasta as a 'sign of love'

pasta brand barilla logo with a town as a background
Publicis Italy won the global creative account previously held by 72andSunny. Barilla

As it aims to showcase how pasta can be a sign of love, not just a pantry staple, Barilla has announced the appointment of Publicis Italy as its new lead agency at a global level.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.