Barilla and Alkemy Tell the Legend of Pasta Carbonara With a Breathtaking Short Film

'The Origins of Carbonara' tells a delicious story of camaraderie

two men on a couch talking
Conceived with Italian agency Alkemy, Barilla's cinematic short explores the potential origins of Pasta Carbonara. Barilla/Alkemy

Barilla is no stranger to going all-in on a promotion, but the pasta company’s most recent #Carbonara campaign sets a new high bar.

Leonardo Faierman is a freelance contributor to Adweek.