AdFreak

Barilla and Alkemy Tell the Legend of Pasta Carbonara With a Breathtaking Short Film

'The Origins of Carbonara' tells a delicious story of camaraderie

two men on a couch talking
Conceived with Italian agency Alkemy, Barilla's cinematic short explores the potential origins of Pasta Carbonara.Barilla/Alkemy
By Leonardo Faierman

April 5, 2021

Barilla is no stranger to going all-in on a promotion, but the pasta company’s most recent #Carbonara campaign sets a new high bar.

Leonardo Faierman

Leonardo Faierman is an Adweek freelance writer.

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