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Choosing to emulate an intergalactic theme to promote its latest premium pasta line, Barilla’s global campaign will also celebrate the company’s 145th anniversary this year.
Created by retained creative agency Publicis Italy, the “Al Bronzo” (Bronze) range will be promoted through the “Pasta is Born Again” campaign, which has begun to run in countries including Italy, France, Germany, Australia, Belgium, Spain, Austria, Switzerland and Sweden.
The visually impressive film aims to emulate the Big Bang and the creation of the universe but featuring pasta.
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