Nike’s Latest Anthem, Narrated by LeBron James, Is Filled With Hope for a Broken World

A comeback story for humanity from W+K Portland

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Throughout the coronavirus pandemic, increasingly sophisticated consumers—and advertising industry observers—have been paying closer attention to brands, and are quick to point out those that come across as disingenuous or opportunistic in this time of crisis.

Nike is one Fortune 100 company that has accumulated a tremendous amount of goodwill over these last few months. The brand’s CEO John Donahoe, who took the role in January, led a list of most respected top bosses during the Covid-19

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