Nike’s Latest Anthem, Narrated by LeBron James, Is Filled With Hope for a Broken World

A comeback story for humanity from W+K Portland

Tiger Woods is among several athletes in new Nike ad. Nike

Throughout the coronavirus pandemic, increasingly sophisticated consumers—and advertising industry observers—have been paying closer attention to brands, and are quick to point out those that come across as disingenuous or opportunistic in this time of crisis.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.