Covid-19 Is Challenging Brands to Channel Their More Human Side

It’s not a time to be opportunistic; be empathetic instead

A still from Frozen 2
In this time of extreme uncertainty, one thing is clear: This pandemic leaves no room for opportunists. Disney

The coronavirus crisis has upended the way we live and do business with record speed. Schools are closed. An unprecedented number of people are working from home or are out of work entirely. Bars, restaurants, theaters and churches are suspending service in growing numbers as Americans are urged to stay home.

@duncanchannon Amy Cotteleer is chief experience officer and partner at award-winning independent agency Duncan Channon.