Nike’s Graffiti Stunt That Encouraged Sneakerheads to Shop on Mobile Wins Grand Prix in Media

Brand's website saw a 22% increase in visitors after the murals went up

Those who visited the art murals and scanned them on their phones were able to pull up and order the shoes. AKQA

CANNES, France—A stunt with political undertones that encouraged artists to draw Nike Air Max shoes on their murals in São Paulo was awarded the Grand Prix in media. The move, by AKQA São Paulo, came after the city’s mayor cracked down on graffiti art, earned the award in part for its staying power, as well as its unique impact.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.