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CANNES, France—A stunt with political undertones that encouraged artists to draw Nike Air Max shoes on their murals in São Paulo was awarded the Grand Prix in media. The move, by AKQA São Paulo, came after the city’s mayor cracked down on graffiti art, earned the award in part for its staying power, as well as its unique impact.
“A brand was brave and actually tapped into something that was already part of the culture in the city and made sure it had an impact,” said Karen Blackett OBE, chair of MediaCom UK and jury president.
Those
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