Emerging Tech

Nike Drops Free Sneakers by Drone to Promote the Air Max

The activation was part of an annual sales holiday for the sneaker model

a drone delivering some sneakers
Nike used drone sneaker drops to amp up excitement around the Air Max.Nike
Headshot of Patrick Kulp
By Patrick Kulp

March 28, 2022

Nike brought new meaning to the concept of a sneaker drop with a drone activation that took place in New York and Los Angeles over the weekend.

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Headshot of Patrick Kulp

Patrick Kulp

Patrick Kulp is Adweek's senior reporter covering emerging tech.

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