Nike Celebrates Its Retail Staff As Consumers Return to the High Street

The campaign is the first work by BMB for the international sports brand

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It’s been the toughest of times for many, especially those working in retail. To celebrate and honor some of its staff in the U.K., Nike has released a campaign placing a spotlight on some of its team.

The seven spots in the “Ask Our Athletes” campaign position the Nike retail team as athletes in their own right who have a passion and expertise for sports. The series of films, produced by creative agency BMB as its first work for the brand, will be featured across the brand’s social media, in stores, its app and



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