As the Tokyo Olympics Near, Nike's New Spot Focuses on the Future of Sport

'Best Day Ever' also includes what is likely a nod to Sha'Carri Richardson

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With the Olympics kicking off later this month, Nike has extended its “Play New” campaign to focus on the ambitions of the next generation of athletes and inspire a new generation to participate in sport.

Created by Wieden + Kennedy, the ongoing campaign began in May in a bid to encourage people to try new sports to build confidence. The world-famous sportswear apparel brand, which is not an official sponsor of the Games taking place in Tokyo later this month, released the campaign’s newest spot called “Best Day Ever” outlining a hypothetical day in the future of athletics.



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