Dick's Sporting Goods Aims to Empower Women Athletes Across America With Olympic Tie-In Ad

Retailer calls to support local sports stars in the spot from Anomaly

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With the Olympics underway, retailer Dick’s Sporting Goods has released a wide-ranging campaign that continues its message of empowering women athletes in local communities across America.

Created by agency Anomaly, “There She Is” features several women as they participate in their chosen sports set to the classic Bert Parks song of the same name.

The one-minute spot will run across television and social media platforms from June 25 with media planning and buying handled by Haworth and social media activity from AdParlor.



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