What Brands Are Doing for the Tokyo Olympics and Paralympics

How sponsors and broadcasters are promoting the world's biggest sporting event

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After a yearlong delay, questions still remain about how the 2020 Summer Olympics in Tokyo can proceed amid the ongoing Covid-19 outbreak. The decision to ban all spectators and Japan’s state of emergency have cast a shadow over the global sporting event.

Despite this, the Olympics aren’t short of sponsors and brands (both official and unofficial partners) coming out in force to show their support and promote themselves to viewers around the world.

We’ve rounded up all the notable brand activity around what continues to be the world’s biggest sporting event.



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