Nike Builds Its Own Branded Universe Within Fortnite

Players can visit the Airphoria island to get sneakers for their characters

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Athletic shoe behemoth Nike, using the Unreal Editor for Fortnite, has created a custom island within Epic Games’ wildly popular battle royale that players can visit to pick up sneakers for their character.

The launch of Airphoria with the help of Fortnite creator studio Beyond Creative is the latest activation of a multiyear partnership between Nike and Fortnite.

The island can be accessed through a code or the Fortnite Discover portal, which allows players to share their custom creations within the game’s world.

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