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Sports have a lifelong impact—and Nike and Dick’s Sporting Goods know it.
The brands have now teamed up for the second phase of Dick’s “Sports Change Lives” campaign, with Nike partnering on the project for the first time.
Regarding the scope, Nike and Dick’s have never collaborated on an ad campaign of this scale, and the groups added 10 Nike and Jordan Brand athletes to highlight the ways sports have impacted life stories.
Sabrina Ionescu, Carmelo Anthony and Mike Trout headline three new 30-second spots, running across linear, digital and social this week.