Metaverse

WPP Partners With Epic Games to Evolve Metaverse Offer

This will see the creation of a training curriculum rolled out across the agency network

Logos for WPP and Epic Games on a deep purple background
"It’s easy to be cynical about it, just as people were cynical about people watching video on mobile phones 10 or 15 years ago,” said WPP chief executive Mark Reid.WPP, Epic Games
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By Stephen Lepitak

May 5, 2022

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Following its partnership announcement with Lego to develop a metaverse, Epic Games has agreed to partner with WPP to help them deliver a digital experience for brands in that space.

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Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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