Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Three and a half months after cleaning house in its brand marketing division, streaming powerhouse Netflix has hired a new marketing chief to oversee its $2 billion marketing budget.
The company today announced that Jackie Lee-Joe has been tapped as its CMO. Lee-Joe comes from BBC Studios, where she’s been the CMO since 2015, and takes over for Kelly Bennett, who left in March after seven years with the company.
Netflix did not respond to a request for comment by press time.
“Jackie is a truly original thinker with a wealth of global experience, making her the perfect fit as our next chief marketing officer.