Netflix Dissolves Entirety of Its Global Brand Marketing Team

CMO Kelly Bennett announced his departure this month

Streaming giant Netflix moved to dissolve the entirety of its global brand marketing team earlier this month, according to several parties with direct knowledge of the matter who spoke to Adweek on condition of anonymity.

These individuals said the affected team sat under the content and social department, collaborating with that team as well as various third-party agency partners to perform traditional brand marketing duties in promoting the Netflix platform and original programming.

At this time it is unclear how many staffers were affected, but Adweek’s sources said the team was relatively small.

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