Nebraska Snubs Its Haters With New Tourism Slogan: 'Honestly, It's Not For Everyone'

Midwestern self-deprecation is on full display

Turning negatives into marketing positives can be tricky propositions but, when done right, result in magic. Exhibit A from last year, and likely the strongest recent example: Snowbird and Struck, where one-star reviews were brilliantly turned into a full-on campaign touting the challenge of the mountain.