AdFreak

This Ski Resort Turned One-Star Reviews Into a Five-Star Ad Campaign

'Too advanced' for Greg might be just right for you

By David Griner

September 22, 2017

Turning your haters into your most effective promoters isn’t the newest trick in the marketing playbook. Bars and restaurants have been at it for years, turning negative Yelp reviews into everything from hot-selling T-shirts to dramatic monologues.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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