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Turning your haters into your most effective promoters isn’t the newest trick in the marketing playbook. Bars and restaurants have been at it for years, turning negative Yelp reviews into everything from hot-selling T-shirts to dramatic monologues.
But here’s a fun twist that takes the idea to the next level, building an entire print and digital campaign around one frustrated customer’s warning, which could sound like a siren’s call to the audiences you’re truly trying to target.