My Little Pony Gallops Into Roblox to Win a New Generation of Fans

The Hasbro toy follows numerous other brands that have entered the virtual gaming world

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If you were a child of the 1980s or ‘90s, you probably remember My Little Pony. Though the colorful, miniature horse figurines may not be as prevalent in children’s bedrooms today, the brand has lived on through a media franchise and even gained a cult following among adults. 

The Hasbro toy’s new adventure sees the ponies enter Roblox, the user-generated gaming platform. My Little Pony follows numerous brands–including Spotify, Vans, Gucci, Lego and Netflix–in launching on Roblox, a virtual gathering place that many people refer to as the metaverse. 

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