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After 18 months of pandemic disruption, marketers have begun to consider multi-sensory experiences and brand design systems as an important future part of their brand differentiation plans, according to research conducted by Isobar.
The Dentsu International-owned agency’s annual Creative Experience survey has aimed to discover marketers’ plans moving forward from the Covid-19 pandemic and the lockdown restrictions—still in place in some parts of the world but beginning to lift in Europe, following vaccination programmes.
With over 800 global chief marketing officers (CMOs) participating in the latest survey across eight markets—Australia, Brazil, Canada, China, France, India, U.K.
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