Isobar U.S. CEO Deb Boyda will step down from her current role and leave the broader Dentsu Aegis Network holding company in March 2021 to pursue consultation and board work and spend more time with her family.
“Deb has been a strong leader for Isobar, stabilizing the business and beginning the transformation necessary to rebalance its capabilities to best serve client needs,” said a Dentsu Aegis Network representative in a statement. “This work has left Isobar well-positioned and ready for the next phase in its journey to better align the capabilities and invest in a core U.S. client of Isobar.”
The Isobar commercial business will remain under co-president of Dentsu McGarrybowen Jon Dupuis’ leadership. The portion of the business working across federal accounts will be structured as a stand-alone unit with the intention of investing and growing the unit across all of Dentsu’s capabilities.
“This will allow Dentsu to capitalize on the excellent reputation Isobar has within the government for offering engineering grade technology, coupled with commercial grade user experience to grow this unique part of Dentsu’s offering,” the statement continued.
Isobar hired Boyda as U.S. CEO back in April 2018. Prior to joining the agency, she spent over three and a half years as president of the Central region for Sapient Razorfish, where she was responsible for overseeing growth for the agency’s Chicago and Austin offices. Boyda has held leadership roles at both agencies and brands during the course of her career. Prior to joining Sapient Razorfish in 2014, she served as vice president, general manager at Beam Suntory, where she led brands including cognac brand Courvoisier, footwear brand Pinnacle and margarita brand Skinnygirl.