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There are more opportunities for brands today to engage with Hispanic audiences than ever before. But the audience continues to be underserved and underrepresented.
NBCUniversal Telemundo Enterprises has built its audience by and for U.S. Hispanics, staying on top of the culture and trends that drive this vibrant audience. In 2022, that means tapping into the world’s biggest sporting event: FIFA World Cup Qatar. Mónica Gil, chief administrative and marketing officer at Telemundo, the exclusive, Spanish-language broadcast home for this year’s FIFA games, joined Adweek’s Jason Lynch at Brandweek to dive into insights on brand-new research from the network on soccer, Hispanics and the impact of language on viewing behaviors.
‘The future is futbol’
In early September, Telemundo released a comprehensive
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